The long term goals of a corporation include goals such as growth in revenues, growth in earnings

The long term goals of a corporation include goals such as growth in revenues, growth in earnings, wider profit margins, cash flow growth, higher returns on invested capital, a more diversified revenue base, earning per share (EPS) growth, dividend growth, etc. The incorporation of the long term goals in the financial planning is good for the long term survivability of a company.

My pick is Nike Inc. (NKE) that is listed on the New York Stock Exchange (http://www.nikebiz.com/; http://ift.tt/1qIULBk; http://ift.tt/1Gpg1TQ).

Read the information in the background material and look for more information.

How important is the setting of long-term financial goals/objectives in the financial planning of the Nike Inc.? Please explain your reasoning.

I need help with this…At least 1 1/2 pages long so I can added it to what I already have.

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