How do you describe the importance of data in analytics?

Choose any two questions write 200-300 words thats  
Discussion #1: How do you describe the importance of data in analytics? Can we think of analytics without data? Explain.
 Discussion #2: Considering the new and broad definition of business analytics, what are the main inputs and outputs to the analytics continuum?
 Discussion #3: Where do the data for business analytics come from? What are the sources and the nature of those incoming data?
 Discussion #4: What are the most common metrics that make for analytics-ready data? 

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