What techniques or controls are available to data analysts and those who use the data provided by those experts to evaluate the quality and accuracy of the data upon which the analysis has been conducted?

One of the challenges of big data and the use of it to solve problems is understanding the context and quality of the data being used. This is particularly true when internal data is integrated with external trend data, or when the analyst is inexperienced and apt to misinterpret the data they are analyzing.
Use the study materials and engage in any additional research needed to fill in knowledge gaps. Discuss the following:

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