Hutt breaks the concept of business model into four components: customer interface, core strategy, strategic resources, and value network
Hutt breaks the concept of business model into four components: customer interface, core strategy, strategic resources, and value network. Please share what company you believe follows this concept to a "T" in their business model, and what components you believe this company excels at? Where is the company's opportunity for improvement?
200-250 words
Text book Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western.
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