Internal Analysis 4.1 Organizational Analysis
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
1
CASE PROJECT AND BBA CONFERENCE INSTRUCTIONS
MGMT4309 STRATEGIC MANAGEMENT
SPRING 2019
INSTRUCTOR: DR. CHARLIE HUANG
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
2
Purpose, Format, and Grading
The format of the case analysis report and presentation is based on the premise that your group will serve in a consultation capacity to a company and have been asked to develop a strategic plan. The whole task is divided into three interrelated components, external analysis, internal analysis, and strategic recommendations.
The report of the project is prepared and presented in a group basis. Each group will be required to submit a written case analysis of the target company following the structure guide on the next page. The final written report should be 80 pages’ minimum in length, double-spaced typed, 12 cpi font size, and with one-inch margins. The assessment for final project encompasses the quality of your external and internal analysis and strategic recommendations, and the quality of your written report. Your final submission should follow the format defined by APA. For details, please refer to the website: https://owl.english.purdue.edu/owl/resource/560/01/ 1
You will not be offered a case description or scenario for you to analyze. Instead, the input of your case analysis is the information, data, and other resources you need to collect in UHV online library (https://library.uhv.edu/), Internet, and other sources. Keep in mind that the data collection is a critical process of your case analysis because the more information you have, the more solid conclusion you can draw. We will have a data collection week focusing on how to get useful data/information for our case purpose. Make sure you contribute to the collection process and comprehend all the information in the databank on our discussion board.
The instructor evaluates and grades your paper project based on the following aspects:
1. Understanding of the terms and analytical tools used in your report.
2. Richness and authenticity of data/information collected and cited in your analysis.
3. Logic and consistency of your analysis.
4. Support that your recommendations received from your external and internal analysis.
5. Creativeness of your strategy recommendations.
6. Feasibility of the recommendations.
7. Writing and format.
8. Originality of your work.
Related information about grading can be found in the course syllabus.
1 MLA format is acceptable too. Here is a guide for MLA format: https://owl.english.purdue.edu/owl/resource/747/01/
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
3
Structure Guide of the Case Project
1. Executive Summary
2. Introduction
2.1 Company Background
2.2 Purpose of this Study
3. External Analysis
3.1 General Environmental Analysis
3.1.1 Demographic Segment
3.1.2 Economic Segment
3.1.3 Political/Legal Segment
3.1.4 Socio-Cultural Segment
3.1.5 Technological Segment
3.1.6 Global Segment
3.1.7 Summary of General Environmental Analysis
3.2 Industry Analysis
3.2.1 Description of the Industry
3.2.2 Industry Dominant Economic Features
3.2.2.1 Market Size
3.2.2.2 Market Growth Rate
3.2.2.3 Industry Trends
3.2.3 Five Forces Analysis
3.2.3.1 Threat of New Entrants
3.2.3.2 Power of Suppliers
3.2.3.3 Power of Buyers
3.2.3.4 Power of Substitutes
3.2.3.5 Intensity of Rivalry
3.2.4 Summary of Industry Analysis
3.3 Industry Driving Forces
3.3.1 Brief Summary of 3.1 and 3.2
3.3.2 Industry Driving Forces
3.4 Competition Analysis
3.4.1 Industry Competitors
3.4.2 Rivals Anticipated Strategic Moves
3.4.3 Summary of Competitive Analysis
3.4.4 Industry Key Success Factors
(Note: Project Part One includes Sections 2, 3, and Section 7, 8)
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
4
4. Internal Analysis
4.1 Organizational Analysis
4.1.1 Corporate Visions and Mission
4.1.2 Products and Services
4.1.3 Leadership
4.1.4 Organizational Culture
4.1.5 Current Organizational Structure
4.1.6 Current Corporate and Business Strategies
4.1.7 Summary of Organizational Analysis
4.2 Analysis of Firm Resources, Capabilities, and Value Chain
4.2.1 Tangible Resources
4.2.2 Intangible Resources
4.2.3 Capabilities
4.2.4 Core Competencies and Sustainable Advantages
4.2.5 Value Chain Analysis
4.2.6 Summary of Firm Resources, Capabilities, and Value Chain
4.3 Financial Analysis
4.3.1 Valuation Analysis
4.3.2 Growth Analysis
4.3.3 Profitability Analysis
4.3.4 Financial Strength Analysis
4.3.5 Management Efficiency Analysis
4.3.6 Summary of Financial Analysis
5. SWOT Analysis
5.1 Strength
5.2 Weakness
5.3 Opportunities
5.4 Threats
6. Strategy Recommendations
6.1 Evaluating Current Strategies and Identifying Major Strategic Issues
6.1.1 Review of Current Strategies
6.1.2 Issues with Current Strategies
6.2 Recommendation 12
6.2.1 Proposed Strategy
6.2.2 Recommendation Justification and Implementation Plan
6.3 Recommendation 2
6.3.1 Proposed Strategy
2 Your recommendations should be targeted to solve your strategic issues you identified in 6.1. Number of recommendations depends on how many “major” strategic issues you identified. Normally you can have two or three recommendations.
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
5
6.3.2 Recommendation Justification and Implementation Plan
7. References
8. Appendix
(Note: Project Part Two includes Sections 4 to 8)
(Note: Your final submission should include Part One, Two, and Section 1, with a cover page and the table of content)
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
6
Spring 2019 BBA Conference Information
Conference Schedule
Location:
UHV-Katy campus
Time:
Saturday, May 4th, 2019
Up-to-date information is available at https://www.uhv.edu/business/undergraduate-programs/conference/conference-schedule/ . Please check about one week before the conference to get your team’s session assignment.
Please check in at least 30 minutes prior to your presentation time at the check-in table outside of the Multi-Purpose Room. Room assignments will be given at check-in. Please arrive at your assigned room at least 15 minutes before your scheduled time.
Competition Guidelines
Congratulations on arriving at your BBA capstone course. Over the last few semesters you have assembled an impressive array of business tools. As a result of your participation in the BBA conference, you will demonstrate that you can apply classroom learning to a real-world situation, and you will emerge from the experience with the confidence to apply your degree outside the academy.
You will develop a case analysis using the tools, theories, and ideas presented throughout your program. You will present your analysis using a formal written document and an oral presentation to a panel of faculty and alumni.
Each team will have 30 minutes to present in front of a group of judges consisting of faculty members, alumni, and managers from the industry. The team will be given another 10 minutes for Q&A right after the presentation. Q&A is also a part of the evaluation.
Two types of scores will be given from the judge panel: team scores and individual scores. The team scores will be used to recognize top teams in the conference, and the invidual scores will be imported to our course as 20% of the final course grade.
Face-to-face participation in this event is mandatory, and exemptions will not be granted.
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
7
General Guide:
1. You need to decide how many slides you require to give the best possible presentation. You need to think about how to make the best use of your own skills, particularly in oral communication.
2. Please remember that you should never put a complete sentence in your slides, and you should never read your slides. Slides are visual aids. You should not spend too much time covering basic company information. Instead, you should focus on your analysis and conclusions to pave the way for your SWOT and recommendations.
3. Logical flow is very important. You should have slides for some significant content, such as general environmental analysis, driving forces, competitive forces, strategic group map, critical success factors, organizational analysis, financial analysis, SWOT analysis, and recommendations. Panelists will expect connectivity between your external/internal analysis and the recommendations.
4. Professionalism is also significant. You should dress professionally, maintain eye contact, and speak clearly and confidently. You should also be comfortable enough with your presentation for your progress through the slides to occur naturally. This might be your last chance to practice your presentations skills before you're compelled to rely on them in real-world situations.
5. You must rehearse at least twice with your team to adequately prepare for your presentation.
6. You should be able to access the presentation file at least two ways (i.e. from your portable drive, email, etc.). In past semesters, we have had students who have shown up with their presentation saved on their flash drive, only to discover that the computer would not read it, and they had to recreate the presentation hastily to still be able to present in their scheduled timeslot.
6. You must prepare at least SEVEN copies of presentation slides for the judges. There will not be a printer available in the building, so please come with the copies already printed.
1
CASE PROJECT AND BBA CONFERENCE INSTRUCTIONS
MGMT4309 STRATEGIC MANAGEMENT
SPRING 2019
INSTRUCTOR: DR. CHARLIE HUANG
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
2
Purpose, Format, and Grading
The format of the case analysis report and presentation is based on the premise that your group will serve in a consultation capacity to a company and have been asked to develop a strategic plan. The whole task is divided into three interrelated components, external analysis, internal analysis, and strategic recommendations.
The report of the project is prepared and presented in a group basis. Each group will be required to submit a written case analysis of the target company following the structure guide on the next page. The final written report should be 80 pages’ minimum in length, double-spaced typed, 12 cpi font size, and with one-inch margins. The assessment for final project encompasses the quality of your external and internal analysis and strategic recommendations, and the quality of your written report. Your final submission should follow the format defined by APA. For details, please refer to the website: https://owl.english.purdue.edu/owl/resource/560/01/ 1
You will not be offered a case description or scenario for you to analyze. Instead, the input of your case analysis is the information, data, and other resources you need to collect in UHV online library (https://library.uhv.edu/), Internet, and other sources. Keep in mind that the data collection is a critical process of your case analysis because the more information you have, the more solid conclusion you can draw. We will have a data collection week focusing on how to get useful data/information for our case purpose. Make sure you contribute to the collection process and comprehend all the information in the databank on our discussion board.
The instructor evaluates and grades your paper project based on the following aspects:
1. Understanding of the terms and analytical tools used in your report.
2. Richness and authenticity of data/information collected and cited in your analysis.
3. Logic and consistency of your analysis.
4. Support that your recommendations received from your external and internal analysis.
5. Creativeness of your strategy recommendations.
6. Feasibility of the recommendations.
7. Writing and format.
8. Originality of your work.
Related information about grading can be found in the course syllabus.
1 MLA format is acceptable too. Here is a guide for MLA format: https://owl.english.purdue.edu/owl/resource/747/01/
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
3
Structure Guide of the Case Project
1. Executive Summary
2. Introduction
2.1 Company Background
2.2 Purpose of this Study
3. External Analysis
3.1 General Environmental Analysis
3.1.1 Demographic Segment
3.1.2 Economic Segment
3.1.3 Political/Legal Segment
3.1.4 Socio-Cultural Segment
3.1.5 Technological Segment
3.1.6 Global Segment
3.1.7 Summary of General Environmental Analysis
3.2 Industry Analysis
3.2.1 Description of the Industry
3.2.2 Industry Dominant Economic Features
3.2.2.1 Market Size
3.2.2.2 Market Growth Rate
3.2.2.3 Industry Trends
3.2.3 Five Forces Analysis
3.2.3.1 Threat of New Entrants
3.2.3.2 Power of Suppliers
3.2.3.3 Power of Buyers
3.2.3.4 Power of Substitutes
3.2.3.5 Intensity of Rivalry
3.2.4 Summary of Industry Analysis
3.3 Industry Driving Forces
3.3.1 Brief Summary of 3.1 and 3.2
3.3.2 Industry Driving Forces
3.4 Competition Analysis
3.4.1 Industry Competitors
3.4.2 Rivals Anticipated Strategic Moves
3.4.3 Summary of Competitive Analysis
3.4.4 Industry Key Success Factors
(Note: Project Part One includes Sections 2, 3, and Section 7, 8)
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
4
4. Internal Analysis
4.1 Organizational Analysis
4.1.1 Corporate Visions and Mission
4.1.2 Products and Services
4.1.3 Leadership
4.1.4 Organizational Culture
4.1.5 Current Organizational Structure
4.1.6 Current Corporate and Business Strategies
4.1.7 Summary of Organizational Analysis
4.2 Analysis of Firm Resources, Capabilities, and Value Chain
4.2.1 Tangible Resources
4.2.2 Intangible Resources
4.2.3 Capabilities
4.2.4 Core Competencies and Sustainable Advantages
4.2.5 Value Chain Analysis
4.2.6 Summary of Firm Resources, Capabilities, and Value Chain
4.3 Financial Analysis
4.3.1 Valuation Analysis
4.3.2 Growth Analysis
4.3.3 Profitability Analysis
4.3.4 Financial Strength Analysis
4.3.5 Management Efficiency Analysis
4.3.6 Summary of Financial Analysis
5. SWOT Analysis
5.1 Strength
5.2 Weakness
5.3 Opportunities
5.4 Threats
6. Strategy Recommendations
6.1 Evaluating Current Strategies and Identifying Major Strategic Issues
6.1.1 Review of Current Strategies
6.1.2 Issues with Current Strategies
6.2 Recommendation 12
6.2.1 Proposed Strategy
6.2.2 Recommendation Justification and Implementation Plan
6.3 Recommendation 2
6.3.1 Proposed Strategy
2 Your recommendations should be targeted to solve your strategic issues you identified in 6.1. Number of recommendations depends on how many “major” strategic issues you identified. Normally you can have two or three recommendations.
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
5
6.3.2 Recommendation Justification and Implementation Plan
7. References
8. Appendix
(Note: Project Part Two includes Sections 4 to 8)
(Note: Your final submission should include Part One, Two, and Section 1, with a cover page and the table of content)
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
6
Spring 2019 BBA Conference Information
Conference Schedule
Location:
UHV-Katy campus
Time:
Saturday, May 4th, 2019
Up-to-date information is available at https://www.uhv.edu/business/undergraduate-programs/conference/conference-schedule/ . Please check about one week before the conference to get your team’s session assignment.
Please check in at least 30 minutes prior to your presentation time at the check-in table outside of the Multi-Purpose Room. Room assignments will be given at check-in. Please arrive at your assigned room at least 15 minutes before your scheduled time.
Competition Guidelines
Congratulations on arriving at your BBA capstone course. Over the last few semesters you have assembled an impressive array of business tools. As a result of your participation in the BBA conference, you will demonstrate that you can apply classroom learning to a real-world situation, and you will emerge from the experience with the confidence to apply your degree outside the academy.
You will develop a case analysis using the tools, theories, and ideas presented throughout your program. You will present your analysis using a formal written document and an oral presentation to a panel of faculty and alumni.
Each team will have 30 minutes to present in front of a group of judges consisting of faculty members, alumni, and managers from the industry. The team will be given another 10 minutes for Q&A right after the presentation. Q&A is also a part of the evaluation.
Two types of scores will be given from the judge panel: team scores and individual scores. The team scores will be used to recognize top teams in the conference, and the invidual scores will be imported to our course as 20% of the final course grade.
Face-to-face participation in this event is mandatory, and exemptions will not be granted.
DOC-003 MGMT4309 STRATEGIC MANAGEMENT SPRING 2019 DR. HUANG
7
General Guide:
1. You need to decide how many slides you require to give the best possible presentation. You need to think about how to make the best use of your own skills, particularly in oral communication.
2. Please remember that you should never put a complete sentence in your slides, and you should never read your slides. Slides are visual aids. You should not spend too much time covering basic company information. Instead, you should focus on your analysis and conclusions to pave the way for your SWOT and recommendations.
3. Logical flow is very important. You should have slides for some significant content, such as general environmental analysis, driving forces, competitive forces, strategic group map, critical success factors, organizational analysis, financial analysis, SWOT analysis, and recommendations. Panelists will expect connectivity between your external/internal analysis and the recommendations.
4. Professionalism is also significant. You should dress professionally, maintain eye contact, and speak clearly and confidently. You should also be comfortable enough with your presentation for your progress through the slides to occur naturally. This might be your last chance to practice your presentations skills before you're compelled to rely on them in real-world situations.
5. You must rehearse at least twice with your team to adequately prepare for your presentation.
6. You should be able to access the presentation file at least two ways (i.e. from your portable drive, email, etc.). In past semesters, we have had students who have shown up with their presentation saved on their flash drive, only to discover that the computer would not read it, and they had to recreate the presentation hastily to still be able to present in their scheduled timeslot.
6. You must prepare at least SEVEN copies of presentation slides for the judges. There will not be a printer available in the building, so please come with the copies already printed.
- Assignment status: Solved by our Writing Team. Source@PrimeWritersBay.com
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