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Assessment Tasks and Instructions Student Name Student Number Course and Code Unit(s) of Competency and Code(s) SITXCCS008 Develop and manage quality customer service practices Stream/Cluster Trainer/Assessor Raj Wadhwani Assessment for this Unit of Competency/Cluster Details Assessment 1 ( 40%) Short Answer Questions Assessment 2 ( 40%) Case Study & Policy development Assessment 3 (20%) ( E learning content & E quiz) Assessment conducted in this instance: Assessment 1 0 2 1 3 0 Reasonable Adjustment 1. Has reasonable adjustment been applied to this assessment? No 0 No further information required Yes 0 Complete 2. 2. Provide details for the requirements and provisions for adjustment of assessment: Student to complete 0 My assessor has discussed the adjustments with me 0 I agree to the adjustments applied to this assessment Signature NA Date 2nd Assessor to complete 0 I agree the adjustments applied to this assessment are reasonable Name Signature NA Date Assessment Guidelines

ASSESSMENT BRIEF Subject Code and Title MKG102 - Consumer Behaviour Assessment Individual Case Analysis Report Individual/Group Individual Length 3000 words (+/- 10%) Learning Outcomes a) Explain the meaning of consumer behaviour and its role in marketing strategy development. b) Apply the concept of the consumer decision-making model to provide insights into consumer buying processes. c) Categorise the needs and wants of consumers and their underlying motivations d) Analyse the psychological processes affecting consumer behaviour. e) Identify social and cultural influences on consumer behaviour. Submission By 11:55pm AEST/AEDT Sunday of Module 6 (Week 11) Weighting 40% Total Marks 100 marks Context: This assessment is a case analysis of your own personal consumer behaviour. It aims to develop an understanding of key principles of consumer behaviour by applying subject topics and theories to your own thoughts and actions as a consumer. It allows for a valuable reflection on complex the