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Assessment item 1 Assignment 1: Short Answer Questions Value: 10% Length: Approximately 500 words Submission method options Alternative submission method Task Assignment 1 consists of two short answer questions (worth 5 marks each) based on Text material. Before attempting this assignment you are expected to have read Text chapters 1, 2, 3 and 4. Sources used in your answer should be fully referenced in APA 6th style. Answer the following questions ensuring that you apply economic principles or theory related to (a) the concepts of supply and demand for Question 1 and (b) the concepts of specialisation and exchange for Question 2 to inform your analysis and support your decisions. Communicate your ideas with correct grammar, spelling and writing style and support your answers with diagrams as necessary. Question 1 (5 marks) Explain the concept of the price elasticity of demand and provide examples where understanding the nature of the price elasticity of demand has been important in th

Individual Assignment Requirements Assessment Criteria Suggested word limit: 1000 words (±10%) Component Weighting: 20% Submission format: Soft copy of a Word.docx to be uploaded on Blackboard through 'Assignments and due dates' menu Important Please note: 1. Any assignments where plagiarism or collusion is detected will be awarded a mark of zero. You will need to contact your tutor if you wish to discuss this. 2. Failure to upload the correct document or format to the assessment link will result in late penalties being applied to documents which are later submitted for marking of that assignment. 3. SafeAssign takes at least 24 hours to return a report. If you wish to check your assignment prior to submission, please allow plenty of time to use the self-check before the final submission deadline arrives; SafeAssign not returning a self-check report WILL NOT be considered a valid reason for an extension. Assessment Description For weeks 3, 4 and 5, e-Learning materials have bee

Assessment item IMC Conceptual Development Length: Max 3500 words +/- 10% Rationale: This assessment is designed to test the student's knowledge, skills or capabilities of the materials covered during the semester. Each question is of equal value. The Chapter numbers refer to Belch, G., Belch, M., Kerr, G. and Powell, I. (2014). Advertising: An Integrated Marketing Communication Perspective, 3rd Ed. McGraw Hill, Australia. ISBN 9781743078655 Task 1. Chapter 9: The text describes a number of different positioning strategies. Give examples of products or brands that utilise each of these different strategies. 2. Chapter 9: It has been said that benefit segmentation should be the starting point for determining which market segments to target and that other segmentation strategies may just be descriptors of the segment. Discuss whether you agree or disagree with this position, citing specific examples to support your case. 3. Chapter 9: A number of companies have tried to reposition th