Strategic Communication in the C-Suite
MNG81001 MANAGEMENT COMMUNICATION Assessment 1 EXECUTIVE SUMMARY Document design Memo format Due Date Monday 23rd July 9.00AM(QLD time) Length 500 words (+/- 10%) Weight 20% Assessment task Your boss, the Director of Communications at Company ABC, has noticed a shift in how leaders communicate within organisations from a tactical focus to a more strategic and elevated level. She has asked you to prepare an executive summary on the following theme: 'How do leaders use communications to execute strategy in the 21st century?' Please follow these guidelines to complete the assessment: 1. Read the article by Argenti, P 2017, ‘Strategic Communication in the C-Suite', International Journal of Business Communication, vol. 54, no. 2, pp. 146 – 160 (located on the Blackboard under Assessment Details, Task 1). 2. Engage in research to find two other articles (academic journal and/or industry journal) related to how leaders use communications to execute strategy. Use search ...